OUR POV
EXPERTISE
Single Sign-On Content Strategy & Development
E-Commerce Analytic, Measurement & Optimization
Video delivery Brand Communication Strategy
Video Production Experience & Service Design
Research and Insights CRM & DMP Integration
Display Advertising Social Media Campaign & Editorial
Our APPROACH
A DATA-DRIVEN ECOSYSTEM
Friends, relatives, news publications, celebrities, and brands all compete simultaneously for the social consumer’s attention. In order to rise above the fray, we must determine what value your brand can provide to its audience; what will make them pause, take notice, and react to the content we place in front of them? Answering that question begins with a deep-dive look at how consumers are congregating, communicating, and consuming information in digital, and then using that data to inform activity across your ecosystem:
Owned
Earned
Paid
We achieve best results by integrating each of these into a holistic strategy that supports a single shared objective. Using data and analytics, we then create frameworks to optimize the program in real-time and track success against the brand’s predetermined marketing objectives.